Business Advisors: Do These 3 Things

There are 3 things you must do to drive successful engagements: Qualify, ROI, Confidence. Here are the detes:

No matter how you slice it, success means delivering client wins. Sure, you can dabble about and run small projects, but a heck of a lot of effort goes into winning an engagement, right? And if all you've won is the short-term then you're going to quickly be spit back out, turning over rocks to find your next opportunity. How do you avoid the biz dev cycle of doom? By making sure you work with qualified clients - and there's one stand-out strategy for qualifying opportunities (and making sure you're working with folks who have a can-do/will-do attitude). What's the strategy? Combine a great business analysis tool like Growth-Drive's Clarity Strategic Capacity Analysis with a proven client onboarding process proprietary growth conversation. Should you be doing formal client onboarding? [1]

2. Demonstrate the huge ROI from working with you:

Once you're working with a right-minded CEO, don’t overwhelm them. Instead, consider getting them to make small decisions about continuing to work with you. No sense in scaring them off with a multi-year engagement proposal detailing tens of thousands of dollars in fees. Qualified clients have the can-do/will-do attitude to stay on plan, and you will earn premium fees as long as you are delivering results. It's all about meeting them where they hurt, showing them a logical path to increasing profits and transferable value, and leaving the decision to work with you right where it belongs: in their hands. ROI is carrot rather than stick motivation. How? By predicting the ROI from working with you in terms of growing profits and increased value - and then tracking your ROI as you increase strategic capacity and business performance. [2]

3. Lead with Confidence 

Hey, we get it! Facilitating is a learned skill, not a natural ability. As the leader implementing your strategic plan you need confidence and special skills. You are the architect of your client’s strategy, and also the general contractor leading strategic execution and converting plans into reality. To be successful over the long-term you need to become indispensable, leaving an indelible positive mark. By doing these two things you are earning the right to stay at the table. You are a gig economy warrior, a peer with the CEO keeping the senior team (and indeed the entire organization) steaming ahead. Your confidence comes from (1) demonstrating the ROI from working with you and (2) facilitating implementation of the execution leadership system. [3]

If you are committed to expanding your reach and relevance with business owning clients, do these three things: focus on qualified clients, predict and then deliver a 10X ROI, and lead with passion and confidence. These are some of the principles embedded in the Growth-Drive system, and might be your best path to getting it done. 

[1] Qualify clients and build your advisory business with Growth-Drive’s CLARITY™ Strategic Capacity Analysis, especially when combined with the techniques learned through the powerful online Launch Course (your next opportunity: August 2023) Demo Course Details

[2]  CLARITY™ delivers a range of insights including what the business needs to be worth to fund your client’s long-term wealth goals, plus the impact on transferable value of each strategic project you can lead. The software does the analysis, creates the plans, and tracks the wins. What’s not to love?

[3] Hey, we get it! Facilitating is a learned skill, not a natural ability. That’s why Growth-Drive has introduced the online Client Meeting Facilitation Skills course (your next opportunity: mid-July) after participating in this course you will have the skills and confidence to lead client strategic retreats, workshops, and can even apply these same skills to your CLARITY-powered biz dev events. 

We’d love to know what you think: please comment below of email blog@growth-drive.com