Deborah Everson shares her journey of turning around a struggling retail business and successfully exiting it. She emphasizes the importance of maximizing transferable business value and creating options for clients. Deborah and her husband went through a two-year process of preparing their business for sale, including updating inventory, improving systems, and getting their finances in order. They successfully sold the business and ensured that it remained a hardware store in their community. Inspired by their own experience, Deborah now helps other small businesses increase their value and plan for a successful exit. Like, share, comment, and subscribe.